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Career guidance for Students

IMPORTANCE OF DIGITAL MARKETING FOR THE SUCCESS OF A BUSINESS (5)

Career guidance for Students

Career guidance for students

Career guidance for students is a form of assistance targeted at educational prospects involving the process of choosing an appropriate field in career.

It considerably involves seeking an advice/opinion from an expert in order to make the effective selection of the educational field to secure a stable position.

In today’s market career guidance plays a significant role in acting as a supportive factor for building an individual’s entire career.

Career guidance enhances the key benefits of choosing a particular knowledgeable field in accordance with the interest of an individual.

Basically, Digital Marketing career guidance helps an individual to make the right decision by taking into account the skills, knowledge required as well as with the interest involved.

It converts the intended educational developments of an individual hereby aiding it into future occupational choices. 

It is a developmental program, which provides a clear sense of direction to select suitable career opportunities and hence, acts as a vital factor in measuring future growth/ achievements.

Career guidance as a concept is helpful to students as well as employee while selecting any possible educational and occupational field.

 Benefits of Carrier guidance

Following are the benefits included for opting under career guidance

Improvised/enhancement of self-confidence

With the aid of career guidance and an individual can boost one’s self-confidence.

Thus taking the challenges occurring in a positive manner. It can also enhance active participation in the accomplishment of objectives.

Motivation to achieve

 The clear analysis of strength and weakness can give a chance to highlight their strength and focus on respective weakness in order to lessen it.

Through this one can get a clear understanding of his/her knowledge, skills thus setting the bar of motivation.

A clear sense of direction

With the alternate choices available nowadays is likely to bring the factor of confusion.

A mentor can provide proper guidance through which one can select the utmost suitable career options that go well with his/her interest.

Organized future planning

It plays a vital role in planning well-organized future planning. It acts as a supportive factor while planning or taking any important decisions related to occupation prospects.

Career Selection for an Individual

Interest /skill oriented

The most effective career selection for an individual is highly (proportional) variable or/goes hand in hand with the skill /interest involved.

In short, it helps to identify interest, abilities, skills, etc. and according decide which career opportunities to pursue.

Expert advice

Career guidance usually involves getting a piece of expert advice/opinion regarding career prospects. It consists of trained professional having advanced knowledge giving their utmost counselling regarding the alternative path.

Helps to avoid/overcome confusion 

It gives a sense of direction by helping to set the most optimistic objective. It also boosts productivity and knowledge with the developmental programs.

It helps to face the challenges in a career path in a most efficient manner by undertaking SWOT analysis thus clearing the doubts.

Career guidance is not only beneficial on the part of students for educational purposes.

But also for marketers especially in the case of employees.

Benefits of Career Guidance

Marketer or organization can consistently benefit by providing career guidance services to employees. As this, in turn, helps to grow and expand business with an added function of also boosting employee morale.

Career guidance is in the phase of rapid development with demand increasing services. As it also enables an employee to identify respective career opportunities suitable for the current working environment.

For the career guidance to be effective the respective facilitator/counsellor should have the following:

A clear understanding of the current environment

Basically, the study of the market having growth will decide the scope of that field.

Identifying the suitable career path

In accordance with the client’s skills and abilities, the mentor can pass the right judgment on the selection of suitable career opportunities.

Ability to facilitate career guidance sessions

The attitude of facilitator towards his clients should carry a sense of care and competence. Proper sessions should be conducted in order to make an individual realize his/her plus point. It can be carried down by a set of questionnaires to understand the expectations of an individual.

Start with a designated career plan

Career guidance function by preparing or designing a plan to fulfil or identify individual career opportunities. It operates by exploring the career prospects in accordance with one’s abilities. An in-depth analysis can be conducted to understand the market environment followed by the application of a suitable strategic plan.

Ensure two-way communication

Career guidance agency must ensure two-way communication to get a better end result and client satisfaction.