Google Ads

Nowadays in this era of Digital marketing Google Ads play a very important role in adding growth to the business. Google Ads is a powerful tool for generating leads as most of the businesses have come online today. Now let us understand how it works and what are its benefits ?

Google is a leading search engine which we are using on daily basis. Whether it’s about finding a holiday destination, restaurants or a good movie we always ‘Google’. Similarly almost all of us are used to search for a particular product or service on Google. By looking closely you will find that in the list of results shown, the top and bottom results are generally ads. Those ads are displayed by Google based on various criteria’s. Google charges per click to the website or per call to the business of the advertisers.

As we understood the concept of Google Ads now let us look at various types of Ads.