Email & SMS Marketing Course in Vashi
Build lists, write sequences and automate lifecycle campaigns on the one channel you actually own.
Email is the only marketing channel where the audience genuinely belongs to you. No algorithm change can take it away, and its return per rupee remains the highest of any channel — which is why it stays on every job description.
The module covers the full lifecycle: building a permission-based list with lead magnets that are worth giving an address for, then writing and automating welcome, nurture and win-back sequences.
Deliverability gets serious technical attention. SPF, DKIM and DMARC are not optional any more, and an otherwise excellent campaign that lands in spam is worth nothing. You will configure these records and verify inbox placement properly.
SMS and WhatsApp are covered with specific attention to Indian regulation — DLT registration, template approval and consent requirements — because the compliance rules here are stricter than most international courses acknowledge.
What you will learn
- 1Why owned channels beat rented audiences
- 2List building and lead magnets
- 3Email platforms and automation tools
- 4Deliverability: SPF, DKIM, DMARC and inbox placement
- 5Writing subject lines and email copy that gets opened
- 6Welcome, nurture and win-back sequences
- 7Segmentation and behavioural triggers
- 8SMS and WhatsApp marketing compliance in India
- 9A/B testing and campaign measurement
- 10Consent, unsubscribes and data protection
What you can do by the end
- Build and grow a permission-based email list
- Write and automate a full lifecycle sequence
- Diagnose and fix deliverability problems
- Run compliant SMS and WhatsApp campaigns in India