Google Analytics (GA4) Course in Vashi
GA4 and Google Tag Manager from setup to insight — measure what actually happens on your website and report it clearly.
Analytics is the module that turns marketing from opinion into evidence, and GA4 is where most self-taught marketers get stuck, because its event-based model does not behave like the Universal Analytics most tutorials still describe.
This module teaches GA4 as it actually works. You set up a property from scratch, install it through Google Tag Manager, and configure events and conversions on a real site. Tag Manager gets proper coverage because in practice it is how tracking gets deployed — and being the person who can implement tracking without waiting for a developer is a genuinely marketable skill.
The second half is about making data usable: exploration reports, funnels, attribution, and building Looker Studio dashboards clients can read without a walkthrough. The module closes on data accuracy — filtering internal traffic, spotting bot noise and self-referrals — because a confidently reported wrong number is worse than no number.
What you will learn
- 1How GA4's event model differs from Universal Analytics
- 2Property setup, data streams and configuration
- 3Google Tag Manager: tags, triggers and variables
- 4Event and conversion tracking
- 5Audiences, segments and comparisons
- 6Exploration reports and funnel analysis
- 7Attribution models and channel reporting
- 8Connecting GA4 to Google Ads and Search Console
- 9Looker Studio dashboards for clients
- 10Data accuracy: spam, bots and self-referrals
What you can do by the end
- Set up GA4 and Tag Manager correctly on any website
- Track the events and conversions that matter to the business
- Build a Looker Studio dashboard a client will actually read
- Answer 'is this campaign working?' with evidence