YouTube Marketing Course in Vashi
Channel strategy, video SEO, YouTube Ads and monetisation for the world's second-largest search engine.
YouTube is the second-largest search engine in the world and behaves far more like Google than like Instagram. Videos rank, they keep earning views for years, and they surface in Google results — which makes video a genuine SEO channel rather than a social extra.
The module teaches it that way. Video SEO — titles, descriptions, chapters, and the metadata that determines what a video is found for — is covered as rigorously as web SEO. Thumbnails and click-through rate get their own attention because they are the single biggest lever on whether a video is seen at all.
Retention is where the algorithm actually makes its decisions, so you learn to read retention graphs and diagnose exactly where viewers leave and why.
The second half covers YouTube Ads as a performance channel, and monetisation through the Partner Programme for students building their own channels.
What you will learn
- 1YouTube as a search engine, not a social network
- 2Channel setup, branding and playlists
- 3Video SEO: titles, descriptions, tags and chapters
- 4Thumbnails and click-through rate
- 5Audience retention and the algorithm
- 6Shorts strategy and long-form balance
- 7YouTube Ads campaign types and targeting
- 8Monetisation and the Partner Programme
- 9YouTube Analytics and iteration
- 10Video content for business, not just creators
What you can do by the end
- Launch and grow a channel with a clear strategy
- Rank videos for search queries on YouTube and Google
- Run YouTube ad campaigns as part of a wider funnel
- Read retention data and improve the next video